At SG Home Office, we recognised that companies are already spoilt for choices of productivity solutions, yet the highly competitive market would continue to offer new solutions that are marginally different from each other. This usually means a race to the bottom and relatively long sales cycle or high customer acquisition cost for new productivity solution providers, many of whom do not have a long runway to sustain operations nor cash reserves to compete effectively with the more established ones, despite the merits of their solutions.
As such, we believe that "productivity financing" would bring the best out of both solution providers and business financing. By working together with member companies to marry productivity solutions with business financing, we can create shared value for small businesses and finance them based on alternative credit data from their increased productivity — which translates to higher output from a given amount of resources.
Stay tuned for more information!